“I hate being on camera.”

And honestly, that is completely normal.

Most people we work with are business owners, directors, site managers or consultants. They are confident in what they do, but the moment a camera appears, that confidence can wobble. Suddenly there is a fear of saying the wrong thing, looking awkward or not knowing where to put your hands.

The good news is that being comfortable on camera is not a talent you are born with. It is something that can be gently guided, supported and learned.

Why feeling uncomfortable is so common

Most of us are simply not used to seeing or hearing ourselves on video. Add to that the pressure of wanting to look professional or represent your business well, and it is no surprise nerves creep in.

In construction and service based industries especially, people are far more used to doing than performing. That is why our approach is never about turning you into a presenter. It is about helping you feel like yourself.

Our approach is calm and human

Before we ever press record, we take time to talk things through. We explain what the video is for, who it is aimed at and what kind of conversation we are having. There is no rush and no expectation to get it perfect first time.

We do not script people word for word. Instead, we guide the conversation so it sounds natural and genuine. If something does not come out quite right, we simply go again. That is part of the process.

Most people relax surprisingly quickly once they realise it is not a performance and that mistakes are completely fine.

Practical ways we help clients feel at ease

Here are a few things that make a real difference on filming days.

We start with conversation, not camerasWe always spend time chatting before filming starts. This helps settle nerves and builds trust. When filming begins, it feels like a continuation of that conversation rather than a sudden spotlight.

You are never left wondering what to sayWe talk through key points in advance so you have a clear idea of what we are covering. You do not need to memorise anything. Just speak in your own words.

You do not need to look at the camera unless the video specifically calls for it, most people are far more comfortable speaking to a person rather than a lens. We position ourselves so it feels like a natural conversation.

We use the right environment Whether it is a site, office or outdoor location, we choose spaces that feel comfortable and familiar. Good lighting and sound also play a huge role in helping people relax.

We keep things movingShort sections are much easier than long speeches. If you stumble, pause or change your mind, that is absolutely fine. It can all be edited.

A few tips if you are worried about being on camera

• Wear something you feel comfortable in and that feels like youFeeling like yourself goes a long way in helping you relax.

  
  

• Speak to one person, not an audienceImagine explaining something to a colleague or client. That mindset change makes a big difference.

  
  

• You do not need to be perfectAuthenticity matters far more than polished delivery. Viewers connect with real people, not rehearsed performances.

  
  

• Trust the processIt is very rare for someone to enjoy the first few minutes on camera. By the end, most people are surprised at how comfortable they feel.

Why this matters

People do not connect with logos or taglines. They connect with people.

When potential clients see the faces behind a business and hear them speak honestly about what they do, trust builds naturally. Especially in service based and construction industries, that human connection can make all the difference.

Our job is to create an environment where you feel supported, relaxed and confident enough to be yourself. The camera then simply captures that.

And almost without exception, the same people who start by saying “I hate being on camera” end by saying “That was not nearly as bad as I expected.”